What is CRM?
CRM or Customer Relationship Management refers to practices, strategies and technologies that companies use to manage and analyze interactions and data about their customers.
A CRM system allows businesses to store customer information, record interactions across different channels, automate marketing efforts and provide better customer service.
The aim of CRM is to nurture long-term customer relationships by attending to their needs and delivering a positive experience overall. By leveraging customer data, companies can tailor their offerings, communications and support to meet individual customer preferences and expectations more effectively.
